Incognito: The Secret Lives of the Brain Overview
Incognito: The Secret Lives of the Brain is a 2011 bestselling non-fiction book by American neuroscientist David Eagleman, who directs the Laboratory for Perception and Action at Baylor College of Medicine. As of June, 2011, Incognito became a New York Times bestselling book. Incognito was reviewed as "appealing and persuasive" by the Wall Street Journal and "a shining example of lucid and easy-to-grasp science writing" by The Independent.
Incognito: The Secret Lives of the Brain Review
I thought I already knew quite a bit about neuroscience and human behavior, but I learned so much from this book that my mind is still reeling. While reading Incognito, I actually experienced the kind of spiraling mind-expansion that I haven't felt since...well...never mind....The book, which is grounded in a massive amount of neuroscience research, is written in a conversational manner with lots of analogies and metaphors that make the information both accessible and retrievable. For example, consciousness is described as being like the CEO of a very large company, having little awareness of the details of day-to-day operation, responsible only for setting major goals and for adapting to major changes. While his metaphors become redundant at times (especially "team of rivals," a phrase repeated so often as to become irritating), the author is generally skilled at finding ways to explain complicated processes in a straightforward manner. He also creates opportunities for active engagement by providing optical illusions and mental exercises that help the reader actually experience some of the idiosyncrasies of the brain..... Continue Reading >>
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Incognito: The Secret Lives of the Brain
*** Product Information and Review : Sep 14, 2011